Facebook Case Study
Global Campaign
Born in Quarantine
Droga5
“Born in Quarantine,” launched just in time for Mother’s Day, 2020, more than 500,000 babies had been born into what felt like a completely unique situation. Hoping to ease these mothers’ anxieties, Facebook offered a poignant message from the only people who has seen this before: babies born during the 1918 influenza pandemic. ©Droga5
"No matter how “unprecedented times” may be, if we’re able to connect, we can always find someone who’s been there before and might understand the way forward."
Very few people have ever seen a situation like we’ve experienced this year with COVID-19. And of course, mothers of newborns can’t help but worry about the kind of world their child will experience. But with the power of connection, it’s possible to find hope, joy and perspective, even in an incredibly difficult situation.
Facebook worked with several centenarians who were born during the 1918 influenza pandemic. They shared stories, wisdom and memories of their mothers to offer support, assurance and encouragement to mothers today.
Each piece of the campaign led to FB.com/ParentSupport, a hub of resources designed specifically for these new parents learning to become caregivers inside the isolation of a lockdown.
In these times, it’s helpful to remember the world that we knew before the pandemic of 2020 was already a post-pandemic world. No matter how “unprecedented times” may be, if we’re able to connect, we can always find someone who’s been there before and might understand the way forward. ©Droga5
Neely, we're so happy to have your work be featured in our campaign. We fell in love with your shots from the first moment we saw them, so they always felt like the perfect opening to the film.
-Droga5 Team Member
