The core of the campaign is the blunt imagery created before, during and after the births. The Hirslanden Group's campaign also wants to contribute to a less uptight approach to this topic.
The cross-media creative concept developed with Farner helps expectant mothers with their questions and concerns about pregnancy, birth and postpartum. Films, posters, social ads, banners, ads and the landing page address them honestly and directly with authenticity and sensitivity. The focus is always on the empathetic relationship between mother and couple as well as midwives, obstetricians and nursing staff at the Hirslanden clinics, who position themselves as competent partners for individual needs.
We do everything we can to ensure that you feel understood and in good hands
-FArner Team Member
Neely, I'm so happy we were able to connect
with you for this series. You have a passion for what you do and that is what
makes your images so strong.